VIP. Strategy. Day.

A Winning Strategy In A Single Day

Stop gambling with your strongest assets. Develop a winning strategy in a single day. All the money and every minute you devote to marketing without a well-laid plan is GAMBLING.

Leave chance for the Vegas strip once you’ve exceeded your sales goals.  It’s time to get laser focused and hyper-organized on a clear path to profit.

Accomplish more in a SINGLE day than most brands do in an entire year with a seasoned, sought-after marketing strategist and a kick ass copywriter on your side.  Chart the course to convert more leads and close more sales than ever before when you schedule a VIP Strategy Day with Travis & Joy.

1. DEVELOP THE DOSSIER

Expert marketers we are, mind readers we are not! That’s why you’ll be arming us with essential information to understand your business model along with your vision for the coming year. Your Pre-VIP Day Dossier will be a thorough and enlightening process.

2. DISSECT THE DATA

Want a map to get to your goal? Share your departure point by revealing the stats you’ve got right now and we’ll direct you to your destination. (BTW…no judgement! We’ve seen data from sloppy to stellar and have moved the needle for our clients in every case.)

3. DEVOTE THE DAY

Schedule your strategy day. Plan to land in San Diego the evening prior to your VIP Strategy Day and leave the next day (preferably not too early). We’ll suggest transportation and hotel, but the rest is on us; killer cuisine, craft cocktails and a sexy strategy toward the success you seek.

Why We're Different
& How That Benefits You

Psychographic Marketing

Using our proprietary process of Real Time Psychographic Persuasion, marketing becomes manageable.  This system speaks directly to the needs and desires of your ideal clients and crafts messaging ideally-suited for each of the four main personality styles.  Connect and close at the pace each individual requires to have a life-long relationship with your brand.

Shortcut Your Success

Marketing Strategist Travis Houston & Conscious Copy Expert Joy Houston have had the luxury of sharpening their marketing skills on some of the biggest brands in betterment. With big brands come big budgets that allow for more testing and experimentation. In your 1-on-1 day with this duo, you’ll get the shortcuts to success, sparing your brand valuable time and massive expense.

  • Travis Houston
    Travis Houston Revenue Optimization Expert
  • Joy Houston
    Joy Houston Psycographic Copywriter
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The Cure For Operational Whiplash

Operational Whiplash is the term we use to describe what happens each time you learn a new marketing technique or tactic and proceed to rip your brand off course (once again). Your VIP Strategy Day provides clear and concise deliverables that make sure you’re not PIVOTING when you should be PROFITING.

“An investment in knowledge always pays the best interest.”

Benjamin Franklin

Your Personalized VIP Day Will Include

VALUE LADDER MAP

We’ll map out the progression from prospect to buyer to high-LTV maven for your brand

THE MAIN THING

We'll determine the lead magnet for your primary funnel from your Stable Of Contents

FULL FUNNEL FLOW CHART

The roadmap for the primary funnel clearly illustrates the movement of each personality style through traffic sources, content, opt-in pages, nurture series, sales pages, the up and down sell, the checkout process, fulfillment and follow-up communications

PSYCHOGRAPHIC SELLING

Chart the communication pathways for all four personality styles: Competitive, Spontaneous, Humanistic, Methodical

CALCULATED CONNECTION

Develop a deeper understanding of your avatars and follow the outline of what content to present at each point in your nurture series

WHAT TO WATCH

Clarity on what stats and costs to track, how often to track them and when you’re in the successful range based on current best practices in digital marketing

PROMOTIONAL CALENDAR

A schedule for the release of promotions and content in detail for the quarter and broad strokes for the year

TECH STACK EVALUATION

An assessment of the tech you’ve got and what you might need to launch the minimum viable version of your high-converting funnel

Schedule Your VIP Strategy Day

$12,500
(travel & accommodations not included)
Payment due 7 days prior to scheduled VIP Day

LOCATION

Private Conference Room
Downtown San Diego, CA

TIME

1 Day (Monday – Saturday)
9am – 6pm Pacific Time

TEAM

Travis & Joy Houston +
1 – 4 of Your Team Mates

No Mission Is Impossible

That said, you need a healthy handle on the tech, team, and traffic required to hit your goals.

The biggest mistake we’ve seen brands make is Flying Blind. By that, we mean launching campaign after campaign without ever fully understanding where leads come from, the cost of acquisition, and the time it takes to convert to a close. That’s why we’ll focus your attention and efforts on measurable, scalable funnels that you can replicate and refresh with new lead magnets as you grow.

Ready to STOP GAMBLING and START GAMIFYING SUCCESS? The VIP Strategy Day is for you. You’ll leave with a high-level understanding of your overall marketing strategy, an easy-to-implement roadmap for launching a fully track-able funnel, and guidance on how to expand that funnel out in stages without overtaxing yourself or your team.

Spend a full day in sunny San Diego, CA developing your Psychographic Sales System™ guided by the duo behind the winning launches and best-selling promotions for some of the biggest brands in betterment.

Contact

We're not around right now. But you can send us an email and we'll get back to you, asap.

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