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Mission Possible

Our mission is to elevate profits and amplify reach for brands up to big things in the world. We accomplish this feat by creating scalable, replicate-able marketing pathways that ramp up desire, connect through quality content, and account for the unique buying needs of each personality style.

Engaging Launchr to execute this mission for your brand empowers you to focus your energy on making the world a better place while we gamify your success with our ninja skills (high-conversion, conscious marketing that sells with soul). You give humanity what it needs, we turn up the volume on your message so more people benefit and buy. Everybody wins.

The A-Team

“I Love it when a plan comes together.” ~Hannibal (fearless leader of the 80’s action show ‘The A-Team’).

Our fearless leader, Travis Houston, fires off that same sentence with pride each time the Competition Analysis and the Avatar Discovery Process merge with the Brand Stable Of Contents and the Brand Voice Guide to create a Full Funnel Flow Chart.

What starts out as a high-level document that clearly illustrates (even for the marketing-impaired) customer progression from banner to buyer ends up being a step-by-step guide that organizes and tracks the entire build out of the primary funnel.

The hatching of these well-laid plans means that not only will the highest and best skills of our team be called forward, but also that tasks can be assigned to the players on your team (or to outsourced help we’ll refer you to if needed) so that your brand can continue to add layer upon layer to a solid marketing foundation that accommodates brand growth.

Although we love to show up and save the day, ultimately you need more than a marketing rescue fantasy fulfilled. What you need is to be set up to soar with the assets you’ve got and not need us again until you have growing pains.

“Develop A Healthy Disregard For The Impossible.”

–Travis Houston


Co-Founder & CEO

Travis is an innovative marketing strategist and creator of the Psychographic Sales System. A playful kid at heart, Travis loves to gamify the acquisition of leads and their conversion to customers online. He transforms sophisticated digital marketing strategies into predictable & scalable revenue generating systems.

The tactical planning and detailed architecture behind Travis’ campaigns are built on a four-part foundation of clearly defined brand goals, deeply understanding the desires of the audience, time-tested psychology of selling, and efficient use of behavioral response technology.

Travis is making the unfair advantages typically reserved for mega-brands accessible and implementable for privately held businesses in the online space.

Travis’ best-selling author and celebrity clientele include Gary Goldstein, Les Brown, Sharon Lechter, Dr. Daniel Amen, The Napoleon Hill Foundation and Greg Reid, JJ Virgin, Mike Koenigs, Sunwarrior, Riviera Magazine and other influential thought leaders in health & personal developement.

Recognized for being in the forefront of digital marketing, Travis is often called upon to speak at marketing conferences and closed-door private masterminds, but his ultimate goal is to guide you through the intersection of time-tested sales psychology and automated marketing to expand your impact, income, and influence in your sphere and around the globe.

When you’re ready to grow to the next level, work with Travis.

“Connection Is The Key To Conversion.”

–Joy Houston

Joy Houston

Co-Founder & Copy Chief

Joy’s unique Conscious Copy Converts™ process is based on 1-on-1customer interviews that reveal the psychology, motivating factors and precise language customers use during the full cycle of engagement with a brand.

Paying special attention to the needs of all four basic personality styles, Joy creates a content web designed to escort each buying style toward a sale at a pace and connection level best suited to their unique needs. The results are not only higher sales, but a richer customer experience that elevates the lifetime value of your customers by nurturing a relationship between brand and buyer that feels mutually beneficial rather than overtly promotional.

Highly driven by values and connection, Joy’s client list reads like a who’s who of brands making the world a better place.

She’s written winning campaigns for Dr. Sara Gottfried (The Hormone Cure), JJ Virgin (The Virgin Diet & Sugar Impact Diet), Dr. Daniel Amen (Change Your Brain Change Your Life), Erin Stutland (host of TV show Alter’d) as well as institutes focused on positive change such as the Jai Institute of Parenting and the Pain-Free Living Institute.

Using her writing and marketing skills in service of brands serving humanity is what ignites and inspires this highly committed copywriter.

Connect With Our Community Inside The Product Launchr Facebook Group

We Want To Help You

Are You Ready To Grow Your Business?

Work With Us
Joy Houston
Joy Houston

We Want To Help You

Are You Ready To Grow Your Business?

Work With Us
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