How We Work
The 5 Step Process For Copy & Content That Converts
We’ll ask for a confidential peek into what content converts for you now and we’ll observe you on all platforms to observe and evaluate engagement.
A little innocent cyber-stalking on three top brands in your niche reveals questions that remain unanswered and challenges yet to be solved.
In-depth interviews reveal stories that expose the emotions customers experience before during and after their encounters with your brand.
Patterns From Chaos
The language and logic revealed in the interviews exposes the content people need to progress through each stage of your offers from free to continuity.
A Strategy That Sells With Soul
We create detailed Avatars and Empathy Maps that clearly show the language and sentiments needed at every stage of your marketing to see exponential leaps in engagement and conversion.
HUMANITY. ALL ONE. BUT NOT THE SAME.
Elavate your marketing by addressing the unique needs of each personality style. It’s easy to speak to your own style, but most funnels fail to address large percentages of the population by not providing a little somethig for each persona. Here’s the breakdown of the population. What percent are you addressing well? Want to reach them all? You can with Foundational Marketing.
What Clients Are Saying
Who We Are
Travis is a marketing innovator with a high standard of excellence. He’s got a totally nerdy obsession with sales psychology and data driven decisions.
Joy’s copywriting process systematically captures the emotions that trigger sales. She shows you how to polish your messaging and adjust your content strategy to support each of the four general personality styles.
How We Can Help
FOUNDATIONAL MARKETING PACKAGE
Your next launch will take off from a foundation of solid research and human connection. In our ten years of working for clients, we’ve yet to find a better way to create copy and content that convert phenomenally at every stage of the funnel than this 5-step system.
AVATAR INTERVIEWS & EMPATHY MAPS
In-depth, emotion-evoking interviews are the heart of the Foundational Marketing Package. We perform the one-on-one phone interviews and compile the findings into a comprehensive presentation for use with your content creators and copywriters.
COPY SERVICES & CONTENT PACKAGES
Available only for clients who have had their Foundational Marketing done here at Launchr, we offer nurture sequences, promotional copy and entire content packages for your next launch.